Strategy · 5 min read
Why Retention Beats Reach
Every metric is downstream of attention. If retention falls, reach follows.
E
Edithood Team·Mar 04, 2025
The retention curve tells the truth
Views are vanity. Watch the curve. A 90% retention reel will out-distribute a 4M-view spike every quarter.
Editing for the curve
- Front-load reward.
- Cut on motion.
- Punctuate with silence.
When retention rises, the algorithm rewards you with cheaper distribution. Cheaper distribution compounds.
